I’ve been at this strategic planning, public relations and marketing communications gig for just over 30 years. In all that time, I’ve pretty much specialized in being a generalist. When it comes to PR and marcom, strategic planning and specialized non-profit services, I’ve been there, done that and got the T-Shirt. Hey, more than once, I’ve used T-Shirts as promotion tools.
More than that, I’ve learned how to absorb PR and marcom lessons from one normally highly focused discipline or market niche, then apply those lessons to very different PR or marketing communications challenges. This means that no matter what PR or marcom challenges you face, there’s a good chance that I’ve already faced those challenges – and I’ve learned how to handle them. Beyond that, I have likely field-tested some innovative short-cut solutions that work better than the SOP approaches – approaches more effective and generally far less costly than run-of-the-mill answers.
Because of my many and varied professional experiences, in almost any circumstance, I know what works, as well as what looks promising – but nonetheless doesn’t work. When we work together, you not only benefit from my skills, but from all of the different professional challenges I’ve faced over 30 years of hard-ball marketing communications.
Some of the things I’ve done that might help me to solve your distinctive marcom challenges include:
· Strategic planning (hospitals, dot.coms, software publishers, retail businesses, a fitness center and lots of other businesses, services and products)
· National press coverage (prime placement in Newsweek, Today Show, Saturday Evening Post, New York Times, Wall Street Journal, USA Today, LA Times, CNN, MSNBC)
· Media training (hospitals, colleges, for-profit corporations)
· Ads (I’ve written ADDY-winning TV, radio, print – even an infomercial)
· Videos (TV commercials, employee training/motivation videos, VPNs, association presentations)
· Board/management retreat facilitation (for hospitals, associations, colleges)
· Speechwriting (for two governors, a college president and others)
· Fund-raising (for Foundations, a children’s hospital and activist/advocacy groups)
· Sales Team Management (for fitness centers, substance abuse hospitals, inbound telemarketing)
· New product launches (from a plastic surgery product line to high-tech software systems)
· Product line Management and Promotion (from chest pain centers to mobile mammography van programs)
· Association Promotion and Management (hospital associations, manufacturers associations, citizen advocacy groups)
· Affinity Groups (for women, veterans, mothers, seniors, pet owners, techies)
There is a lot more to my experience than these few examples – and to what I can offer to you – but I think this is enough to help you get the idea.
Bottom line: In my career, I’ve faced a great many PR challenges, and I bring that wealth of experience to your service.